Tourism · Trade

Building a borderless Africa through tourism & trade.

CMD Tourism & Trade Enterprises builds B2B partnerships, food and sales tours, FamTrips, origination deals, and market access across African destinations.

2013 Founded
7 Core services
900+ AfriTrade matched profiles
2 Offices · Abuja & Dakar
Official group photograph of delegates

Company profile

Creating a borderless Africa

CMD Tourism & Trade Enterprises is an innovative company committed to building a borderless Africa, empowering the continent through tourism, trade, and investment.

We promote destinations to enhance tourism, trade, and investments while improving B2B and B2G connections. Over the years, CMD has worked with a multilingual team alongside tourism boards, ministries of tourism, and airlines to showcase Africa’s tourism, highlighting one country at a time.

Vision

To be acknowledged as a leader in tourism and trade, where tourism enhances lives and trade investment strengthens communities across Africa.

Mission

Foster a borderless Africa that enhances tourism and trade opportunities throughout the continent, supporting market access, partnerships, and destination growth.

More about CMD

What we do

Seven ways we move tourism and trade forward

Seven specialist services connecting African markets, destinations and investors.

01

B2B

Connects sector professionals for partnerships, distributorships, joint ventures and manufacturing agreements, using strategic matchmaking.

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02

AfriTradeB2B

A leading African trade and investment platform creating over 900 matched profiles for partnerships across the continent.

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03

CMDFOODTOUR

Promotes gastronomy and agritourism so countries can showcase food culture and agricultural produce through embassies, tourism boards and agricultural agencies.

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04

Origination

Connects bankable African projects with investors, assessing readiness, managing relationships and structuring deals that support fundraising.

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05

Sales Tours

Helps business executives sell products internationally by identifying and screening potential buyers, then facilitating meetings.

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06

Market Access

Tailored entry into African markets, including partner identification, due diligence guidance, regulatory navigation and deal closure support.

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07

FamTrips

Familiarization trips that connect tourism stakeholders and media with suppliers through curated experiences and strategic industry connections.

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Not sure which fits?

Talk to us about partnerships, sales tours, market access or investment origination.

Talk to us

Events & programmes

Where Africa meets to do business

Guests at a CMDFOODTOUR country stand

14 November 2026 · Abuja

CMDFOODTOUR 2026

Diplomacy on a Plate, From Farm to Foreign Market

Event details

Past event

Benin Deal Room 2026

16–18 September 2026 · Cotonou, Benin

A priority investment pipeline of public and private opportunities: EUR 4.11bn across 23 projects.

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Past event

CMDFOODTOUR 2025 · 8th Edition

29 November 2025 · Abuja

Le Monde en un Jour

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How we work

From first introduction to signed deal

Identify

Partners, buyers, bankable projects or target markets.

Screen

Due diligence guidance and investment/market readiness.

Connect

Matchmaking and facilitated meetings between both parties.

Close

Deal structuring, regulatory navigation and deal closure support.

Who we work with

Trusted by public institutions and private enterprise

Embassies & High Commissions
Tourism Boards
Ministries of Tourism & Trade
Export & Import Promotion Agencies
Chambers of Commerce
Investment Promotion Agencies
Tour Operators & Private Sector
Development partners

Destinations

Our African footprint

CMD focuses on African countries for tourism promotion, trade missions, food tours, and market access programmes.

  • West Africa Nigeria, Ghana and Senegal
  • East Africa Kenya and Rwanda
  • Southern Africa South Africa
  • North Africa Egypt & North Africa

View destinations

West Africa

Nigeria

Head office · Abuja

Trade, food tours, FamTrips, and B2B programmes nationwide.

West Africa

Ghana

Sales tours, market access, and partnership matchmaking.

West Africa

Senegal

Regional office · Dakar

Food culture, agritourism, and destination promotion.

East Africa

Kenya

Trade platforms, FamTrips, and investor introductions.

East Africa

Rwanda

Destination marketing and strategic industry connections.

Southern Africa

South Africa

B2B networks, sales tours, and market entry support.

North Africa

Egypt & North Africa

Trade collaboration and destination familiarization trips.

On request

More African markets

Tell us your target country. We design the programme and introductions.

Gallery

Let’s open your next African market.

Talk to our B2B Trade Desk about partnerships, sales tours, market access or investment origination.